Adding Pages

Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 15
Step #3: Following Up With Your Leads
(It’s All About Content!)
By now, you should have the technical portion of your system in place. This includes:
1. Your domain name and hosting account
2. Your autoresponder account
3. Your opt-in page and thank you page
Now it’s time to start loading your autoresponder with high quality content for your
prospects to devour and appreciate.
Your Autoresponder And Follow Up Content Represent The
Primary Sales Tool In This Process.
This content serves a dual purpose: to educate your prospects as well as build a
relationship with them.
Remember that it often takes several exposures to a product before a sale is made,
even affiliate sales, and now you’re in full control to ensure YOU make the commissions.
Your prospects may also require exposure to you before they’ll buy.
Your follow up content is designed to foster this relationship by demonstrating your
knowledge and credibility. It is also making a very basic human connection as you speak
to them with your own flair, your own style.
If you can excite them into agreement with your point of view, they are much more likely
to get excited about the products you offer them. So, how and where can you acquire
your content quickly?
How To Generate Content Fast:
Your niche may have a wealth of reusable content available. Or you may have chosen a
niche where good content is hard to find. When this happens it doesn’t mean that the
niche is without value.
The most common scenario is that the content you do find can not be reprinted freely.
You want to avoid infringing copyrights. Let’s tackle this second case first because the
process will give you a valuable skill.
Creating Your Own Content: A Quick Formula…
When you can’t find reusable content online, you need to create your own. This sounds
like extra work, but you can do it in a day with focused effort.
Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 16
Step A: Print out all of the content from your niche that you can find online.
Step B: If you still need additional information, make a quick trip to your local library and
photocopy relevant passages from books and magazines on your subject.
Step C: Re-write content in your own words and use the articles you’ve found as a
model for structuring your content.
Step D: Tackle the process with an eye on the problem/solution formula of pre-selling.
Let’s reframe this process in broader terms:
You already have the product and understand your target market. You know what
problem the product is designed to solve. You can generate a list of potential questions
and issues your target market has in mind, and then seek out the answers to those
questions.
Essentially, seek out all of the supporting data, ideas, research, etc which backs up the
benefits listed in the affiliate product’s sales letter. This is a piece of cake to do and you
will generate all the content you could ever need.
Other Content Sources:
If you’re working within a popular niche, you have the advantage of lots of ready made
content available to you online.
Articles: The very first place to start your search is at article distribution sites like
www.InternetMarketingFAQ.com, www.EzineArticles.com and Yahoo! Group at
http://groups.yahoo.com/group/Free-Reprint-Articles/
For example Yahoo! Groups articles cover a broad range of topics. Use this resources to
find authors and web sites providing additional content.
Once you browse through the general distribution sites, you’ll want to run a highly
targeted keyword search for additional content sources at the major search engines…
Go to Google and type in your niche keywords + “free articles” or :”reprint articles” and
you should pull up quite a few sites with these resources.
Public Domain Content: Always check the public domain for content. You’re almost
guaranteed to find something of use. The only drawback with the public domain is that
the online databases do require a bit of advanced search knowledge on your part.
You might have to dig to get exactly what you’re looking for. You’ll also need to do some
editing work on the content you find as most of it is dumped directly into plain text files.
Good places to begin include www.CreativeCommons.org and www.Promo.net/pg.
Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 17
Private Label Content: If you’re in the internet marketing niche, a lot of private label
content has surfaced recently which you can use. With private label content, you can
change, edit and even place your own name as the author of the materials.
How To Use Your Content:
Once you obtain your content, it’s time to set up your delivery schedule: How often do
you want to contact your prospects?
When you pre-sell, your ideal solution will see you “feed drip” content to your prospects
in order to increase their interest and curiosity.
This is best accomplished through a time-delayed series of messages spread out across
days or weeks, with each message offering just a little more information than the last to
whet the prospect’s appetite.
Some common marketing practices:
• 5 Day mini-course
• 7 Day mini-course
• 6 week course; one follow up message per week
Sit down and map out a schedule for your messages and determine the best use of the
content you have available. You don’t have to give it all away quickly.
In fact, you can pull out very short pieces of content to keep your prospects hooked.
Here’s an example of how you might do this in your very first message:
Hi First Name,
Did you know that smokers who use over-the-counter nicotine
replacement therapy have a 93% relapse rate?! That’s the
startling conclusion of a recent medical study published in the
Journal of Tobacco Control.
What the study doesn’t mention, though, is that there’s another
substance in cigarettes you’re likely very addicted to, and this is
why nicotine replacement therapy alone just can’t work.
You’ll be amazed when you find out what this substance is! I’ll
reveal it to you in part 2 of the course…
Until then…
Notice how effective this is and how the message was built around only two small pieces
of information: a statistic, and a hint at a fact that won’t be disclosed until the second
message.
Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 18
Try this if you’d like to stretch as much mileage as possible out of your content.
Of course you’d want to slip in a recommendation for the affiliate product in each
message and build up the need for it.
Here are some points to remember when it comes to content:
• Do seek out public domain and reprint articles.
• Put in the effort to create your own content if needed. It’s worth the effort.
• Stay focused on relevance.
• Don’t use content where the copyright status is unclear or reprints are prohibited
• NEVER plagiarize any work. Always re-write content in your own words
Explode Your Affiliate Commissions And Rake In
Avalanches Of Instant Cash Into Your Bank Account
Automatically!
Click Here To Start Immediately!
Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 19
Step #4: Getting Ready To Promote Your
Lead Capture Page
The focus here would be to check your work and make sure you’ve set up a seamless
system with the formula.
Make any necessary last minute changes if needed before you start promoting your optin
page. Let’s review the process covered during the last three steps. You should have
your system set up to look like the following:
Crucial Last Minute Check List:
• Spell check the copy on your pages and fix any typos or grammatical errors.
• Check your pages in both Internet Explorer and Netscape browsers. Does the
layout look the same in both?
• Double check all autoresponder messages for spelling and grammar.
• Check your autoresponder sequence.
• Test your autoresponder by subscribing to your list with your own email address.
• Try unsubscribing from your list.
• Check your list database both times to make sure the address is properly added
when subscribed and properly removed when unsubscribed.
• Double check make sure your affiliate link is working properly within the
autoresponder messages.
• Make sure there are no broken images anywhere on the site.
In Step #5 you’ll be sending traffic to your opt-in page using pay per click traffic
generated from Google Adwords.
If you don’t have an account yet, it’s time to set one up at http://adwords.google.com.
You will need the following:

You may put more information here.

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