Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 20
1. At least one keyword or key phrase you wish to target
2. One ad created for that keyword/key phrase
3. Your billing information
Google requires you to create at least one Ad Group when you sign up and, in fact,
leads you through the process before creating your username and password.
You need not run the ad you create once you’ve established your account. You can go
into your administration panel and pause the Ad Group. Simply return on Step #5 and
finish filling out your campaign.
So make sure you double check all your work. However remember not to over-tweak
things or add anything else to the system. You’re almost there, so don’t lose focus!
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Ewen Chia’s “Affiliate Money Machine” System
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Step #5: Generating Quick Traffic To Your
Lead Capture Page!
Today you will begin sending traffic to your affiliate lead capture page using Google
Adwords. This is the quickest and best method of generating highly qualified and
targeted traffic there is, so don't discount it.
It’s time to kick start the affiliate money machine…
You Will Use The Keyword List You Have Generated In Step #1
To Populate Your Ad Groups.
In order to maximize targeting, you must group your keywords together by similarity and
create unique ads for each group.
(Note: The following is derived from a training report I created for members of Secret
Affiliate Weapon – click here to join now!)
Let’s break this down with a simple case study:
Imagine for a moment that you’ve chosen “web design” as your affiliate niche
market and plan on targeting newbies. You’ve generated a list of phrases the
average neophyte designer might type into the search engines, such as:
Easy web page design
Easy web page creation
Learn to create web site
Simple HTML tutorial
Create easy web page
Create web site
How would you divide these phrases? We would divide them this way:
Ad Group 1: All keywords containing easy, design and web page
Ad Group 2: All keywords containing easy, design and web site
Ad Group 3: All keywords containing create and web page
Ad Group 4: All keywords containing create and web site
We would continue this process with all permutations where the searcher’s intent
hinges on key adjectives, verbs and nouns (web page vs. web site, for example).
Why do things this way? Is it really that important?
In a word, yes.
Although it may not be as obvious in the example above, it is important to create
separate Ad Groups and separate ad copy for the different ways that searchers
Ewen Chia’s “Affiliate Money Machine” System
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phrase their requests.
It doesn’t matter if any given terms seem to be saying the same thing, albeit in a
different way. Your copy needs to match as closely as possible to what prospects
searched for.
The reasons for this are manifold. One primary reason is psychological.
People are simply more likely to click on an ad with words matching their search
query. In fact, Google highlights any matching keywords in your ad title in bold,
which further draws the prospect’s attention.
Secondly, when you have a large arsenal of keywords at your disposal, you do
not want to dump all of them into one Ad Group or trigger only one ad for the lot
of them. Otherwise, you’ll be left with a large amount of unorganized data to
wade through when you check your campaign for click through rates and overall
spend.
Adwords Guidelines and Tips:
What’s your daily budget and how much can you afford to spend?
1. Pull together what you think are your most highly targeted keywords.
2. Use a spreadsheet or pen and paper to record the estimated traffic and
cost per click of each keyword.
3. Multiply cost per click by estimated traffic
This will give you a general idea of the overall costs for your campaign, as well as
what you can afford to spend per day on each Ad Group. Most experts
recommend setting your daily budget as low as possible to start off.
However, there is one factor you need to check in order maximize your traffic:
How much does it cost per day to have your ad displayed every time
someone searches on your keyword?
This is important because Google implements a rotating display process based
on your budget. If you set your daily spend too low, your ad will not be displayed
for every search, and you won’t receive the amount of impressions you
expected.
Let’s say you have a keyword that receives approximately 100 searches per day,
representing a potential 100 clicks per day on your ad.
If your minimum bid on the keyword is .05 cents per click, then your daily spend
limit should be set to at least .05X100, or $5 per day.
Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 23
Secondary Impressions and CTR:
Google monitors the ratio of your ad impressions versus your ad click through
and calculates what is known as the Click Through Rate, or CTR. If your CTR
drops too low, Google will suspend your ad campaign and may disable your
keywords, preventing you from bidding on them in the future.
The easiest way to avoid this is to turn off content matching for each campaign.
Content matching is different from search impressions. A search impression
occurs when a user types in a query into Google. A content match occurs on any
one of hundreds of Adsense partner sites where your ad is triggered contextually
due to matching keywords within the content on a partner site.
For most advertisers, this amounts to hundreds of wasted impressions and
negatively impacts on CTR. So, turn off content matching and focus only on real
search results based on real queries by real prospects.
A Behind the Scenes Look at An AdWords Creation:
Step A:
Step B:
Ewen Chia’s “Affiliate Money Machine” System