Web Templates

Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 10
Direct Response Design Principles:
While there is no one “right way” to design your opt-in page, there is a basic format
which most marketers follow – using direct response principles to generate specific
actions from visitors.
An example is my sales page for Secret Affiliate Weapon.
Here are the key elements of a direct response page for this purpose:
• Bold, attention capturing headline
• Simple, uncluttered design with no or few graphics
• Compact and centered formatting. You can achieve this by placing your text
within a “table”.
• Similar to a standard sales page with bulleted benefits and important information
bolded or highlighted in different colors.
• A definite call to action, which in this case is to get visitors to opt-in so you can
capture their names
Setting Up The Opt-In Page:
You can create your “Affiliate Money Machine” site in one of two ways: From scratch or
import an existing template you like into your WYSIWYG editor and edit from there.
In the following screenshot, you’ll see the template for my ‘ex site’ (now turned into a
blog) www.EzineArticle.com loaded into an open source WYSIWYG editor called N-VU:
Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 11
This shot shows how the opt-in box looks in the final mark up. Notice the dotted lines
and slider controls around the table. These allow you to resize the box to your liking. The
program handles the HTML in the background.
But how did the box get there?
Well this is the one case where you’ll need to wade through some simple code. Actually,
some editors allow you to paste your HTML code directly into the WYSIWYG window,
and the program will convert this to a visual element. However, you’re better off knowing
how to look under the hood and do this the old fashioned way.
So, we’ll go back into our editor for a moment…
…and select the HTML Source tab. This will switch our workspace window over so that
we can view the code and find a place to paste our opt-in box code.
Note: Here's a quick tip to save your sanity - You can place your opt-in box anywhere,
however I recommend placing it either somewhere in the middle of the page or close to
the end of the page and between pieces of text within a paragraph.
This will make life much easier for you because all you’ll have to do is select “Edit – Find
and Replace” from the program menu and enter in the last phrase of the paragraph in
the area where you want to place your opt-in box.
Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 12
The text before the opt-in box on this example page is “quickly and easily…”. Notice how
the program automatically jumped down to the proper location, and we’ve pasted the
code just beneath that:
All opt-in boxes are created in HTML through what’s known as a “Form”. Your code will
always begin with the <form> tag and end with the </form> tag.
That’s it! Save your work and prepare to edit your page.
Setting Up Your ‘Thank You’ Page:
Your ‘Thank You’ page will be much easier to edit than your opt-in page – in fact you do
not have to create it at all!
All You Have To Do Is Set Your ‘Thank You’ Page URL As Your
Affiliate Link For The Affiliate Program You’re Promoting.
Remember to do this when you’re setting up your autoresponder and generating the
form. There will be a column asking you for your thank you page location.
So in essence, once the prospect opt-in for more information from your main opt-in
page, they’ll instantly be transferred to the affiliate program sales page with your unique
referral id and at the same time you’ve captured their emails to build a list!
Uploading Your Page:
There are two methods you can use to upload your page:
Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 13
• A standard FTP program
• In the Control Panel administration area of your host
A majority of Unix/Linux hosting plans implement the Control Panel interface. It’s a
simple visual menu of administrative options relevant to your account.
In the screenshot below, I’ve highlighted the “File Manager” button which you would click
on to begin the file upload process. This is as far as we’ll go with this method. The
process varies from host to host, and I recommend using a standard FTP program
instead because CPanel tends to run slowly.
The FTP Process:
Before you begin, you’ll need the following information handy:
• The FTP address for your hosting account
• Your Username and Password
• Name of your home directory (usually “public_html” or “www”)
FTP programs vary in their interface design. Some programs will allow you to type your
login information immediately into a navigation tab, while others may require you to pull
up a “new server”, “new location” or “properties” box to fill in your information before
connecting. In this example, I’ve pulled up a “Properties” box within FTP Commander:
Ewen Chia’s “Affiliate Money Machine” System
© Copyright 2006 Ewen Chia – All Rights Reserved. 14
The most common FTP port is port 21. Do not change this unless your hosting provider
gives you a different port number. Additionally, your FTP address may vary depending
on how your host has things set up. You may have a domain name address, as in the
example above or a numeric IP address like ftp://66.129.154.87.
Once you’ve connected to the server, the program will refresh to show you a listing of
your directory contents. In the next example, I’ve logged into Apple Computer’s FTP site.
Notice the split screen. The far left column is the navigation column which allows you to
surf to selected directories and files on your local hard drive.
The middle column displays these files and allows you to highlight them for transfer. The
last column displays the directory on your hosting account. Simply double-click on the
folder you would like to store your files in, and the program will send a command to the
server to move you to that directory.
In this program, you would transfer a file by first selecting it from the middle column list
and then clicking on the blue arrow which points towards the right column. You should
see the transfer in progress when you upload your files. The screen will auto-refresh
and, if the transfer was successful, you’ll see your files listed in server/remote host
column of your FTP program.

You may put more information here.

Home | Contact